Build and customize storefronts

Storefronts on Shopify give you the power to sell the way you want. Use the tools you already know to reach your customers wherever they are.

THEMES

Complete customization, on Shopify's fully managed platform

Shopify themes let you tailor the look and feel of your storefront—without having to worry about servers, security, or scaling. Tweak an existing theme, or build your own from the ground up.

Create a new theme

Create and preview a starter theme in minutes, using real store data

Customize an existing theme

Connect an existing theme codebase to start making updates

A flexible theming system that works for your whole team

Powered by Liquid

Liquid is Shopify’s simple and expressive templating language. Mix it with standard HTML, CSS, and JavaScript to create fully bespoke storefronts.

No-code editor, with low-code configuration

Define composable blocks and sections with a simple JSON schema and let merchants make edits without needing to touch your code.

Integrate seamlessly into
merchant workflows

Build for the Theme Store

Create premium themes that work off the shelf, then sell to millions of merchants.

Theme app extensions

Build custom apps to augment storefront functionality, or install from the Shopify App Store.

HEADLESS

Full-stack control with the world's most advanced commerce APIs

When you need maximum flexibility, go headless with Shopify's composable commerce APIs. Get started faster with Hydrogen, our official headless framework, or bring your own stack.