Color system best practices

One of the most important components of designing a visually appealing, functional, and accessible theme is color. Not only does a well-designed color system reinforce a merchant’s branding, it has the power to enhance and direct the user’s experience.

When designing the color system for your theme, consider both the overall look and feel, and the interplay or relationship between elements. There should be an established hierarchy between elements. For example, emphasize a call-to-action, and provide adequate color contrast between foreground and background elements. This sets merchants up for success by providing seamless and accessible experiences for their customers.

To help make your theme’s color system more robust and intuitive for merchants to use, you can use color schemes.