---
title: Customer engagement
description: About customer engagement functionality in themes.
source_url:
  html: 'https://shopify.dev/docs/storefronts/themes/customer-engagement'
  md: 'https://shopify.dev/docs/storefronts/themes/customer-engagement.md'
api_name: liquid
---

# Customer engagement

Interacting with customers is an important part of running a business for merchants. These interactions can include [getting consent for email marketing](https://shopify.dev/docs/storefronts/themes/customer-engagement/email-consent) to help turn customers into repeat purchasers, and having a [contact form](https://shopify.dev/docs/storefronts/themes/customer-engagement/add-contact-form) to allow customers to get in touch with the merchant.

***