---
title: Email consent
description: Learn how to let customers give merchants consent for email marketing.
source_url:
  html: https://shopify.dev/docs/storefronts/themes/customer-engagement/email-consent
  md: https://shopify.dev/docs/storefronts/themes/customer-engagement/email-consent.md
---

ExpandOn this page

* [Newsletter sign-up form](https://shopify.dev/docs/storefronts/themes/customer-engagement/email-consent#newsletter-sign-up-form)
* [Customer registration form checkbox](https://shopify.dev/docs/storefronts/themes/customer-engagement/email-consent#customer-registration-form-checkbox)

# Email consent

There are two ways that a customer can consent to email marketing through the theme:

* [A newsletter sign-up form](#newsletter-sign-up-form)
* [A checkbox input in the customer register form](#customer-registration-form-checkbox)

***

## Newsletter sign-up form

You can add a newsletter sign-up form to your theme with the Liquid [form tag](https://shopify.dev/docs/api/liquid/tags/form#form-customer) and accompanying `'customer'` parameter. Inside the form, you need to include an input with the following attributes:

| Attribute | Value |
| - | - |
| `type` | `email` |
| `name` | `contact[email]` |

For example:

```liquid
{% form 'customer' %}
<div className="email">
  <label for="email">Email</label>
  <input type="email" name="contact[email]" />
</div>


<div className="submit">
  <input type="submit" value="Sign up" />
</div>
{% endform %}
```

When a customer signs up through this form, a customer will be created with the entered email, and the `accepts_marketing` attribute of the associated [`customer` object](https://shopify.dev/docs/api/liquid/objects/customer) will be set to `true`.

Tip

For another example of a newsletter sign-up form, you can refer to [Dawn's implementation](https://github.com/Shopify/dawn/blob/main/sections/footer.liquid).

***

## Customer registration form checkbox

Inside the [customer register form](https://shopify.dev/docs/storefronts/themes/architecture/templates/customers-register#the-customer-register-form), you can include a checkbox to allow customers to consent email marketing. This requires the following inputs to be placed inside the form:

| Input | type | name |
| - | - | - |
| Accepts marketing | `hidden` | `customer[accepts_marketing]` |
| Accepts marketing | `checkbox` | `customer[accepts_marketing]` |

For example:

```liquid
{% form 'create_customer' %}
{{ form.errors | default_errors }}


<div className="first-name">
  <label for="first-name">First name</label>
  <input type="text" name="customer[first_name]" />
</div>


<div className="last-name">
  <label for="last-name">Last name</label>
  <input type="text" name="customer[last_name]" />
</div>


<div className="email">
  <label for="email">Email</label>
  <input type="email" name="customer[email]" />
</div>


<div className="password">
  <label for="password">Password</label>
  <input type="password" name="customer[password]" />
</div>


<div className="accepts-marketing">
  <input type="hidden" name="customer[accepts_marketing]" value="false" />


  <input type="checkbox" name="customer[accepts_marketing]" />
  <label for="accepts-marketing">Subscribe to email marketing</label>
</div>


<div className="submit">
  <input type="submit" value="Create" />
</div>
{% endform %}
```

Tip

This solution requires a hidden input, as well as the checkbox input, as an unchecked box won't record a value when the form is submitted.

***

* [Newsletter sign-up form](https://shopify.dev/docs/storefronts/themes/customer-engagement/email-consent#newsletter-sign-up-form)
* [Customer registration form checkbox](https://shopify.dev/docs/storefronts/themes/customer-engagement/email-consent#customer-registration-form-checkbox)