• How it works
  • Implementing subscriptions in a theme

Subscriptions

Users are able to offer various options for purchasing goods and services at checkout through a subscription app. For example, customers can subscribe to a product delivery every month for a 10% discount, or every week for a 20% discount.

Tip

To be eligible to use Shopify subscriptions, merchants must meet the qualifying criteria.

How it works

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To enable subscriptions, apps create selling plan groups, within which they create selling plans. These selling plans are linked to products and product variants. For example, a selling plan group called "Subscribe & Save" can offer selling plans that enable the customer to choose the delivery frequency and billing frequency separately. Merchants can offer multiple optional selling plans to customers, or specify a required selling plan for a product, such as "subscription-only" offers.

Implementing subscriptions in a theme

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You can use Liquid and JavaScript to integrate subscriptions into your theme. You should also review the UX guidelines for subscriptions to ensure a great user experience.

Add subscriptions to your theme

Learn more about how to integrate subscriptions into your theme.

Subscriptions UX guidelines

Learn how to build a subscription experience and style components in your theme.

On this page

  • How it works
  • Implementing subscriptions in a theme