---
title: Subscriptions
description: Learn how you can to support subscriptions in your theme.
source_url:
  html: 'https://shopify.dev/docs/storefronts/themes/pricing-payments/subscriptions'
  md: >-
    https://shopify.dev/docs/storefronts/themes/pricing-payments/subscriptions.md
api_name: liquid
---

# Subscriptions

Users are able to offer various options for purchasing goods and services at checkout through a subscription app. For example, customers can subscribe to a product delivery every month for a 10% discount, or every week for a 20% discount.

**Tip:**

To be eligible to use Shopify subscriptions, merchants must meet the [qualifying criteria](https://help.shopify.com/en/manual/products/purchase-options/subscriptions/setup#eligibility-requirements).

***

## How it works

To enable subscriptions, apps create [selling plan groups](https://shopify.dev/docs/api/liquid/objects/selling_plan_group), within which they create [selling plans](https://shopify.dev/docs/api/liquid/objects/selling_plan). These selling plans are linked to products and product variants. For example, a selling plan group called "Subscribe & Save" can offer selling plans that enable the customer to choose the delivery frequency and billing frequency separately. Merchants can offer multiple optional selling plans to customers, or specify a required selling plan for a product, such as "subscription-only" offers.

![](https://shopify.dev/assets/assets/images/themes/subscribe-and-save-eaLUKESq.png)

***

## Implementing subscriptions in a theme

You can use Liquid and JavaScript to integrate subscriptions into your theme. You should also review the UX guidelines for subscriptions to ensure a great user experience.

[Add subscriptions to your theme\
\
](https://shopify.dev/docs/storefronts/themes/pricing-payments/subscriptions/add-subscriptions-to-your-theme)

[Learn more about how to integrate subscriptions into your theme.](https://shopify.dev/docs/storefronts/themes/pricing-payments/subscriptions/add-subscriptions-to-your-theme)

[Subscriptions UX guidelines\
\
](https://shopify.dev/docs/storefronts/themes/pricing-payments/subscriptions/subscription-ux-guidelines)

[Learn how to build a subscription experience and style components in your theme.](https://shopify.dev/docs/storefronts/themes/pricing-payments/subscriptions/subscription-ux-guidelines)

***