Product merchandising

To help merchants to provide an engaging product experience, Shopify has options for the following:

• Product variants: A simple organization of product options to help customers easily find and select their desired product.
• Product media: Offer an immersive experience and enable merchants to increase a customer's confidence in their product.
• Product recommendations: Enable customers to discover new products.
• Gift cards: An alternative payment method. You can add a recipient form to your gift card product page.