To help merchants to provide an engaging product experience, Shopify has options for the following:

- [Product variants](/docs/storefronts/themes/product-merchandising/variants): A simple organization of product options to help customers easily find and select their desired product.
- [Product media](/docs/storefronts/themes/product-merchandising/media): Offer an immersive experience and enable merchants to increase a customer's confidence in their product.
- [Product recommendations](/docs/storefronts/themes/product-merchandising/recommendations): Enable customers to discover new products.
- [Gift cards](/docs/storefronts/themes/product-merchandising/gift-cards): An alternative payment method. You can add a recipient form to your gift card product page.
- [Bundles emails](/docs/storefronts/themes/product-merchandising/bundles-emails): Update your emails to account for Bundles as a grouped view.