---
title: Product merchandising
description: About merchandising products in your theme.
source_url:
  html: 'https://shopify.dev/docs/storefronts/themes/product-merchandising'
  md: 'https://shopify.dev/docs/storefronts/themes/product-merchandising.md'
api_name: liquid
---

# Product merchandising

To help merchants to provide an engaging product experience, Shopify has options for the following:

* [Product variants](https://shopify.dev/docs/storefronts/themes/product-merchandising/variants): A simple organization of product options to help customers easily find and select their desired product.
* [Product media](https://shopify.dev/docs/storefronts/themes/product-merchandising/media): Offer an immersive experience and enable merchants to increase a customer's confidence in their product.
* [Product recommendations](https://shopify.dev/docs/storefronts/themes/product-merchandising/recommendations): Enable customers to discover new products.
* [Gift cards](https://shopify.dev/docs/storefronts/themes/product-merchandising/gift-cards): An alternative payment method. You can add a recipient form to your gift card product page.
* [Bundles emails](https://shopify.dev/docs/storefronts/themes/product-merchandising/bundles-emails): Update your emails to account for Bundles as a grouped view.

***