Search engine optimization (SEO) is a key component to customers being able to find merchant's shops through search engines like Google. You can use these best practices to ensure your theme includes any necessary SEO data.

## In this section




* <strong><a href="/docs/storefronts/themes/seo/metadata">Add SEO metadata to your theme</a></strong> — Learn how to add metadata to your theme to allow search engines to find key information about the site.

* <strong><a href="/docs/storefronts/themes/seo/robots-txt">Customize robots.txt</a></strong> — Learn how to customize robots.txt to control which pages search engine crawlers can access.

* <strong><a href="/docs/storefronts/themes/seo/hreflang">Use hreflang tags in your theme</a></strong> — Learn how to use hreflang tags in your theme to allow search engines to surface regionalized and translated content.