To help merchants to provide an engaging product experience, Shopify has options for the following:
- Product variants - Product variants allow for a more simple organization of product options to help customers easily find, and select, their desired product.
- Product media - Product media allows for a more immersive experience, and provides an opportunity for merchants to increase a customer's confidence in their product.
- Product recommendations - In addition to a great individual product experience, customers should also be able to discover new products. A good way to help with this discoverability is to make product recommendations.