In addition to images, merchants can upload 3D models and videos, and attach YouTube or Vimeo videos as product media. This gives merchants the opportunity to offer a rich and immersive product experience.
You can display media in a theme using the following Liquid objects and filters:
To learn about building a media display in your theme, refer to Support product media. In addition to a media display, you might also want to learn how to use media preview images, support AR functionality, and control video functionalty with parameters.
You can also learn about media UX best practices in Product media UX guidelines.