You can include search engine optimization (SEO) metadata in your theme using HTML and Liquid. There are three main aspects to consider:
- The [title tag](#the-title-tag)
- The [meta description](#the-meta-description)
- [Canonical URLs](#canonical-urls)
The code for the above SEO metadata should be included in the `<head>` element.
For example:
<p>
<div class="react-code-block" data-preset="file">
<div class="react-code-block-preload ThemeMode-dim">
<div class="react-code-block-preload-bar "></div>
<div class="react-code-block-preload-placeholder-container">
<div class="react-code-block-preload-code-container">
<div class="react-code-block-preload-codeline-number"></div>
<div class="react-code-block-preload-codeline"></div>
</div>
<div class="react-code-block-preload-code-container">
<div class="react-code-block-preload-codeline-number"></div>
<div class="react-code-block-preload-codeline"></div>
</div>
<div class="react-code-block-preload-code-container">
<div class="react-code-block-preload-codeline-number"></div>
<div class="react-code-block-preload-codeline"></div>
</div>
<div class="react-code-block-preload-code-container">
<div class="react-code-block-preload-codeline-number"></div>
<div class="react-code-block-preload-codeline"></div>
</div>
<div class="react-code-block-preload-code-container">
<div class="react-code-block-preload-codeline-number"></div>
<div class="react-code-block-preload-codeline"></div>
</div>
<div class="react-code-block-preload-code-container">
<div class="react-code-block-preload-codeline-number"></div>
<div class="react-code-block-preload-codeline"></div>
</div>
<div class="react-code-block-preload-code-container">
<div class="react-code-block-preload-codeline-number"></div>
<div class="react-code-block-preload-codeline"></div>
</div>
<div class="react-code-block-preload-code-container">
<div class="react-code-block-preload-codeline-number"></div>
<div class="react-code-block-preload-codeline"></div>
</div>
<div class="react-code-block-preload-code-container">
<div class="react-code-block-preload-codeline-number"></div>
<div class="react-code-block-preload-codeline"></div>
</div>
<div class="react-code-block-preload-code-container">
<div class="react-code-block-preload-codeline-number"></div>
<div class="react-code-block-preload-codeline"></div>
</div>
<div class="react-code-block-preload-code-container">
<div class="react-code-block-preload-codeline-number"></div>
<div class="react-code-block-preload-codeline"></div>
</div>
<div class="react-code-block-preload-code-container">
<div class="react-code-block-preload-codeline-number"></div>
<div class="react-code-block-preload-codeline"></div>
</div>
<div class="react-code-block-preload-code-container">
<div class="react-code-block-preload-codeline-number"></div>
<div class="react-code-block-preload-codeline"></div>
</div>
<div class="react-code-block-preload-code-container">
<div class="react-code-block-preload-codeline-number"></div>
<div class="react-code-block-preload-codeline"></div>
</div>
<div class="react-code-block-preload-code-container">
<div class="react-code-block-preload-codeline-number"></div>
<div class="react-code-block-preload-codeline"></div>
</div>
</div>
</div>
<script data-option="filename" data-value="layouts/theme.liquid"></script>
<script type="text/plain" data-language="liquid">
RAW_MD_CONTENT
<head>
<title>
{{ page_title -}}
{%- if current_tags %} – tagged "{{ current_tags | join: ', ' }}"{% endif -%}
{%- if current_page != 1 %} – Page {{ current_page }}{% endif -%}
{%- unless page_title contains shop.name %} – {{ shop.name }}{% endunless -%}
</title>
{% if page_description %}
<meta name="description" content="{{ page_description | escape }}" />
{% endif %}
<link rel="canonical" href="{{ canonical_url }}" />
</head>
END_RAW_MD_CONTENT</script>
</div>
</p>
> Tip:
> For another example of including metadata in a theme, you can refer to [Dawn's implementation](https://github.com/Shopify/dawn/blob/main/layout/theme.liquid).
### The title tag
You can include a `<title>` element for search engines to read the page title from. The title for most pages can be set in the admin, and you can access this title with the Liquid [page_title object](/docs/api/liquid/objects/page_title).
### The meta description
You can include a `<meta>` element for search engines to read the page description from. The description for most pages can be set in the admin, and you can access this description with the Liquid [page_description object](/docs/api/liquid/objects/page_description).
### Canonical URLs
You can specify a canonical URL for a given page using the global Liquid [canonical_url object](/docs/api/liquid/objects/canonical_url).