Shopify provides Partners with tools to help promote and grow their business on the Shopify Theme Store. To help you showcase your presence on the Shopify Theme Store in your marketing materials, we've created the following Shopify brand assets and guidelines for you to use in any digital display ads and digital properties, such as your website, social marketing, email marketing, print materials.

Before downloading and using the Shopify brand assets, make sure that you read and fully understand the following usage guidelines.

## Shopify Theme Store Ad Badge

Although you might market your theme outside of the Shopify Theme Store, the purchase flow must redirect to the Shopify Theme Store. Themes listed on the Shopify Theme Store are only permitted to be sold through the Shopify Theme Store. Use the following official badge assets for using the Shopify brand when you market your Shopify theme.


<table>
  <tbody>
     <tr>
        <td colspan="2" style="text-align: center"><img src="/assets/themes/theme-store-badge-assets-and-guidance/shopify-theme-badges.png"></td>
     </tr>
     <tr>
        <td style="width:50%; text-align: center">Preferred badge</td>
        <td style="width:50%; text-align: center">Alternate badge</td>
     </tr>
  </tbody>
</table>

<p style="text-align: center"><a href="/zip/shopify-theme-store-badges.zip" class="marketing-button marketing-button--small" download>Download the badge assets</a></p>

## Using the Shopify Theme Store ad badge

Having a standardized ad badge that can only be used by active and approved Partners creates consistency in our ecosystem branding and reinforces the Shopify Theme Store as a trusted place for merchants to source high-quality themes. To maintain this consistency, the logo should not be altered in any way.

### Prohibited alterations

To keep consistency in how the Shopify Theme Store ad badge is used, you can't make any of the following alterations:

* Crop any part of the badge
* Stretch or squash the badge
* Rotate or tilt the badge
* Modify the colors
* Add a gradient or shadow
* Animate the badge
* Accessorize the badge or layer other images over the top of it
* Add a border or treatment around the badge
* Layer the badge over another logo or branded image

<table>
  <tbody>
     <tr>
        <td style="width:33%; text-align: center"><img src="/assets/themes/theme-store-badge-assets-and-guidance/dont-remove-button-parts.png"></td>
        <td style="width:33%; text-align: center"><img src="/assets/themes/theme-store-badge-assets-and-guidance/dont-squash-or-stretch.png"></td>
        <td style="width:33%; text-align: center"><img src="/assets/themes/theme-store-badge-assets-and-guidance/dont-rotate-or-tilt.png"></td>
     </tr>
     <tr>
        <td style="text-align: center">Don’t alter or remove parts of the badge</td>
        <td style="text-align: center">Don’t squish or stretch</td>
        <td style="text-align: center">Don’t rotate the badge</td>
     </tr>
     <tr>
        <td style="text-align: center"><img src="/assets/themes/theme-store-badge-assets-and-guidance/dont-use-busy-backgrounds.png"></td>
        <td style="text-align: center"><img src="/assets/themes/theme-store-badge-assets-and-guidance/dont-add-gradients-or-shadows.png"></td>
        <td style="text-align: center"><img src="/assets/themes/theme-store-badge-assets-and-guidance/dont-change-colors.png"></td>
     </tr>
     <tr>
        <td style="text-align: center">Don’t use busy backgrounds</td>
        <td style="text-align: center">Don’t add gradients or shadows</td>
        <td style="text-align: center">Don’t change the color</td>
     </tr>
  </tbody>
</table>

### Minimum size and spacing

The badge looks best with specific size and spacing. The badge shouldn't be smaller than 30px in height. It should have a minimum clear space around it equal to the size of the Shopify bag icon in the image. Don't place any typography, imagery, or other graphical images inside the clear space.

<table>
  <tbody>
     <tr>
        <td colspan="2" style="text-align: center"><img src="/assets/themes/theme-store-badge-assets-and-guidance/size-and-spacing.png"></td>
     </tr>
     <tr>
        <td style="width:50%; text-align: center">Badge spacing</td>
        <td style="width:50%; text-align: center">Minimum badge height</td>
     </tr>
  </tbody>
</table>

### Link and alt tag requirements

* Any hyperlinks must point to the theme page listing on the Shopify Theme Store (not to a download/install URL).
* Alt tags on the badge should include the theme name and reference to the Shopify Theme Store.

## Further reading

The use of the Shopify Theme Store Ad Badge (the "Badge") is subject to our [Trademark Usage Guidelines](https://www.shopify.com/press/brand). Use of the Badge must be explicitly authorized by Shopify in writing. For Developers who are part of the Shopify Partner Program, this authorization is provided in Part A, Section 5 of the [Shopify Partner Program Agreement](https://www.shopify.com/partners/terms). Where used on a web page, the Badge should include embedded hyperlinks to your Theme listing page on the Shopify Theme Store.