---
title: App store ads - Bid suggestions update - Shopify developer changelog
description: Shopify’s developer changelog documents all changes to Shopify’s platform. Find the latest news and learn about new platform opportunities.
source_url:
  html: https://shopify.dev/changelog/app-store-ads-bid-suggestions-update
  md: https://shopify.dev/changelog/app-store-ads-bid-suggestions-update.md
---

[Back to Developer changelog](https://shopify.dev/changelog)

October 1, 2020

Tags:

* Shopify App Store

# App store ads - Bid suggestions update

We've updated bid suggestions to give advertisers a more accurate view into what bid is required for their app to be competitive for any given keyword. Bid suggestions take into account your current relevance score when surfacing a suggested bid range.

* For exact match keywords, the likelihood that your ad will show up on the first page of search results increases.
* For broad match keywords, the competitiveness against other advertisers who bid on that keyword is measured.

To learn more about creating ads in the Shopify App Store, refer to our [documentation](https://shopify.dev/concepts/app-store/advertising/creating-ads).