We've updated bid suggestions to give advertisers a more accurate view into what bid is required for their app to be competitive for any given keyword. Bid suggestions take into account your current relevance score when surfacing a suggested bid range.
- For exact match keywords, the likelihood that your ad will show up on the first page of search results increases.
- For broad match keywords, the competitiveness against other advertisers who bid on that keyword is measured.
To learn more about creating ads in the Shopify App Store, refer to our documentation.