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Automatic image delivery in AVIF
Effective August 29, 2022
Shopify now supports automatically optimizing storefront images using the AV1 Image File Format (AVIF) format, which improves performance by reducing delivered bytes. Optimization occurs on a per image basis, where Shopify will examine the request and determine the best compatible file format (e.g. AVIF, WebP or JPEG) based on image quality and compressed bytes.
You can learn more by visiting https://cdn.shopify.com/