# Full-funnel Google Analytics attribution — Shopify developer changelog
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## Full-funnel Google Analytics attribution

We’ve added visibility into the app install event itself as part of our existing integration with Google Analytics. This addition enables developers to more easily compare the performance of your Shopify App Store Ads with your other marketing activities on and off Shopify.

In addition to having full visibility into the app install event, you can also now tie the app install event to a Shop ID, enabling richer insights on the type of merchants that are installing your app. 

Learn more on our [blog](https://www.shopify.com/partners/blog/google-analytics-app-and-theme-install-event) and [shopify.dev](https://shopify.dev/docs/apps/store/success/marketing/marketing-internally/tracking-your-listing-traffic).

*Published: September 12, 2023*
Tags: Shopify App Store, New
Link: https://shopify.dev/changelog/full-funnel-google-analytics-attribution

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