Improved reporting for app store ads
We’ve improved the reporting for ads so that advertisers can more accurately tell where their ads are showing up. Specifically, we are adding the following two new reporting columns:
- Average position will report on the position that their ad displays as. Learn more here.
- Visibility will report (as a percentage of first page auctions you participate in) what percentage of your impressions are served on the first page. Visibility will only apply to impressions served March 11, 2020 onward. Learn more here.