---
title: Improved reporting for app store ads - Shopify developer changelog
description: Shopify’s developer changelog documents all changes to Shopify’s platform. Find the latest news and learn about new platform opportunities.
source_url:
  html: https://shopify.dev/changelog/improved-reporting-for-app-store-ads
  md: https://shopify.dev/changelog/improved-reporting-for-app-store-ads.md
---

[Back to Developer changelog](https://shopify.dev/changelog)

May 4, 2020

Tags:

* Shopify App Store

# Improved reporting for app store ads

We’ve improved the reporting for ads so that advertisers can more accurately tell where their ads are showing up. Specifically, we are adding the following two new reporting columns:

* Average position will report on the position that their ad displays as. Learn more [here](https://shopify.dev/concepts/app-store/advertising/reporting#average-position).
* Visibility will report (as a percentage of first page auctions you participate in) what percentage of your impressions are served on the first page. Visibility will only apply to impressions served March 11, 2020 onward. Learn more [here](https://shopify.dev/concepts/app-store/advertising/reporting#report-metrics-for-search-ads).