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Product media and files unification


Effective May 02, 2023

As of this week, we've brought product media together with the broader file management system. You can access the file management system from Shopify admin by going to Content>Files

This means that product media is now available within the files section within content in admin. As part of the new update, we’re introducing a reference feature that enables merchants to trace the usage of files in their storefronts. This feature also allows merchants to use references as search parameters, for example a search that only lists files used in product media. Additionally, we’re also launching a new file selector in the online store editor that allows merchants to save views, filter within the selector, and toggle between different types of media as required, all through a new modal design.

Learn more about product media at You can also learn more about the Files API at