---
title: >-
  Theme Store Full-funnel Google Analytics attribution - Shopify developer
  changelog
description: >-
  Shopify’s developer changelog documents all changes to Shopify’s platform.
  Find the latest news and learn about new platform opportunities.
source_url:
  html: >-
    https://shopify.dev/changelog/theme-store-full-funnel-google-analytics-attribution
  md: >-
    https://shopify.dev/changelog/theme-store-full-funnel-google-analytics-attribution.md
metadata:
  effectiveApiVersion: ''
  affectedApi: []
  primaryTag:
    displayName: Themes
    handle: dev_themes
  secondaryTag:
    displayName: New
    handle: new
  indicatesActionRequired: false
  createdAt: '2023-10-19T18:02:05-04:00'
  postedAt: '2023-11-01T16:00:00-04:00'
  updatedAt: '2024-02-02T10:05:18-05:00'
  effectiveAt: '2023-11-01T16:00:00-04:00'
---

November 1, 2023

Tags:

* Themes

# Theme Store Full-funnel Google Analytics attribution

We’ve added visibility into the theme install event itself as part of our existing integration with Google Analytics.

In addition to having full visibility into the theme install event, you can also now tie the theme install event to a Shop ID, enabling richer insights on the type of merchants that are installing your theme.

Learn more on our [blog](https://www.shopify.com/partners/blog/google-analytics-app-and-theme-install-event) and [shopify.dev](https://shopify.dev/docs/themes/store/review-process/listings#google-analytics-code).