---
title: Update to Google Analytics 4 before July 2023 - Shopify developer changelog
description: Shopify’s developer changelog documents all changes to Shopify’s platform. Find the latest news and learn about new platform opportunities.
source_url:
  html: https://shopify.dev/changelog/update-to-google-analytics-4-before-july-2023
  md: https://shopify.dev/changelog/update-to-google-analytics-4-before-july-2023.md
---

[Back to Developer changelog](https://shopify.dev/changelog)

March 28, 2023

Tags:

* Shopify App Store

# Update to Google Analytics 4 before July 2023

Google is sunsetting Universal Analytics in July 2023, and replacing it with [Google Analytics 4 (GA4)](https://support.google.com/analytics/answer/10089681) which is Google's next-generation measurement solution. Universal Analytics will continue to collect data until its sunset in July 2023, and data will remain accessible for at least 6 months afterwards.

Visit [Shopify.dev](https://shopify.dev/docs/apps/store/success/marketing/marketing-internally/tracking-your-listing-traffic#set-up-google-analytics-for-your-app-listing) for next steps to migrate your app listing tracking from Universal Analytics to the new Google Analytics 4 or to set up tracking for the first time.