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Update to Google Analytics 4 before July 2023
Shopify App Store
Effective March 28, 2023
Google is sunsetting Universal Analytics in July 2023, and replacing it with Google Analytics 4 (GA4) which is Google's next-generation measurement solution. Universal Analytics will continue to collect data until its sunset in July 2023, and data will remain accessible for at least 6 months afterwards.
Visit Shopify.dev for next steps to migrate your app listing tracking from Universal Analytics to the new Google Analytics 4 or to set up tracking for the first time.