---
title: Product media
description: About product media.
source_url:
  html: https://shopify.dev/docs/storefronts/themes/product-merchandising/media
  md: https://shopify.dev/docs/storefronts/themes/product-merchandising/media.md
---

# Product media

In addition to images, merchants can upload 3D models and videos, and attach YouTube or Vimeo videos as product media. This gives merchants the opportunity to offer a rich and immersive product experience.

You can display media in a theme using the following Liquid objects and filters:

* [external\_video](https://shopify.dev/docs/api/liquid/objects/external_video)
* [video](https://shopify.dev/docs/api/liquid/objects/video)
* [video\_source](https://shopify.dev/docs/api/liquid/objects/video_source)
* [model](https://shopify.dev/docs/api/liquid/objects/model)
* [model\_source](https://shopify.dev/docs/api/liquid/objects/model_source)
* [media filters](https://shopify.dev/docs/api/liquid/filters/media-filters)

To learn about building a media display in your theme, refer to [Support product media](https://shopify.dev/docs/storefronts/themes/product-merchandising/media/support-media). In addition to a media display, you might also want to learn how to [use media preview images](https://shopify.dev/docs/storefronts/themes/product-merchandising/media/support-media#use-media-preview-images), [support AR functionality](https://shopify.dev/docs/storefronts/themes/product-merchandising/media/support-media#support-ar-functionality), and [control video functionalty with parameters](https://shopify.dev/docs/storefronts/themes/product-merchandising/media/support-media#control-video-functionality-with-parameters).

You can also learn about media UX best practices in [Product media UX guidelines](https://shopify.dev/docs/storefronts/themes/product-merchandising/media/media-ux).

Tip

To learn about creating 3D models for a merchant, refer to [Creating 3D models](https://help.shopify.com/en/partners/resources/creating-media/3d-models/creating-3d-models) in the Shopify Help Center.

***