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Developer changelog

Shopify App Store

Attribution metrics for app store ads

Effective March 16, 2021


Over the next week, we’ll be rolling-out new metrics in the ads reporting dashboard for Shopify App Store ads. The new metrics will help developers to measure their return on ad spend, the number of customers gained through ads, and customer acquisition costs.

New metrics include: * Customers * Revenue * Customer Acquisition Cost * Return on Ad Spend * Conversion Rate

The new metrics will be available on impressions served on or after May 5, 2020.

These additional metrics and soon-to-be added personalized keyword optimization suggestions will help make sure that your advertising efforts trend towards a positive return on investment.

You can learn more about these new metrics on and in frequently asked questions.