---
title: About marketing activities
description: Add the marketing activity extension to your app so merchants can create marketing campaigns from their Shopify admin.
source_url:
  html: https://shopify.dev/docs/apps/build/marketing-analytics/marketing-activities
  md: https://shopify.dev/docs/apps/build/marketing-analytics/marketing-activities.md
---

# About marketing activities

Deprecated

The creation of new marketing activity app extensions is deprecated. Only existing extensions can still be managed. If you have an existing marketing activity app extension and would like to continue to manage it, please migrate it to CLI following the [migration guide](https://shopify.dev/docs/apps/build/marketing-analytics/marketing-activities/migrate-extensions).

Note

If you're building a marketing automation, then you shouldn't integrate your app as a marketing activity app extension. Instead, you should use a marketing automation [Flow action extension](https://shopify.dev/docs/apps/build/marketing-analytics/automations/create-marketing-automation-actions), which can be used in [Shopify marketing automations](https://help.shopify.com/manual/promoting-marketing/create-marketing/create-marketing-automations).

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## Developer resources

For those who are continuing to manage existing marketing activity extensions, you may refer to the following resources.

[![](https://shopify.dev/images/icons/48/blocks.png)![](https://shopify.dev/images/icons/48/blocks-dark.png)](https://shopify.dev/docs/api/marketing-activities/components)

[Marketing activities components reference](https://shopify.dev/docs/api/marketing-activities/components)

[Learn about the different components that you can use to build a marketing activity form.](https://shopify.dev/docs/api/marketing-activities/components)

[![](https://shopify.dev/images/icons/48/gear.png)![](https://shopify.dev/images/icons/48/gear-dark.png)](https://shopify.dev/docs/api/marketing-activities/endpoints)

[Marketing activities endpoints reference](https://shopify.dev/docs/api/marketing-activities/endpoints)

[Learn about the endpoints that you need to add to your app to support marketing activities.](https://shopify.dev/docs/api/marketing-activities/endpoints)

[![](https://shopify.dev/images/icons/48/hearts.png)![](https://shopify.dev/images/icons/48/hearts-dark.png)](https://shopify.dev/docs/api/marketing-activities/statuses)

[Marketing activities statuses reference](https://shopify.dev/docs/api/marketing-activities/statuses)

[Learn about the different statuses for marketing activities and how to handle them.](https://shopify.dev/docs/api/marketing-activities/statuses)

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