Designing Shopify themes

A well-designed theme lets both merchants and customers know that you have their needs in mind. To help you to tackle the requirements of these two audiences, the design principles in this topic are split between the merchant and customer experiences.

Before you start designing your theme, make sure that you have a feedback loop between the theme designer and theme developer. Although there are several factors to consider, your theme shouldn't sacrifice performance at the expense of design. For more information about theme performance, refer to the theme performance best practices.

For detailed considerations around making your theme modular and customizable using sections and blocks, refer to our best practices for using sections and blocks.