---
title: Apps can now trigger marketing automations that use the Customer subscribed to email marketing trigger - Shopify developer changelog
description: Shopify’s developer changelog documents all changes to Shopify’s platform. Find the latest news and learn about new platform opportunities.
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  html: https://shopify.dev/changelog/apps-can-now-trigger-marketing-automations-that-use-the-customer-subscribed-to-email-marketing-trigger
  md: https://shopify.dev/changelog/apps-can-now-trigger-marketing-automations-that-use-the-customer-subscribed-to-email-marketing-trigger.md
---

[Back to Developer changelog](https://shopify.dev/changelog)

May 23, 2024

Tags:

* API
* 2024-01

# Apps can now trigger marketing automations that use the Customer subscribed to email marketing trigger

Apps can now trigger Shopify's marketing automations that use the **Customer subscribed to email marketing** trigger (welcome new subscriber, and welcome series) by integrating with the Customers API.

When developers provide `consentUpdatedAt` upon [updating the email marketing consent for a customer](https://shopify.dev/docs/api/admin-graphql/2024-01/input-objects/CustomerEmailMarketingConsentInput#field-customeremailmar%5B%E2%80%A6%5Dtinput-consentupdatedat), the trigger and associated marketing workflow will fire as long as `consentUpdatedAt` is within the last 24 hours.

This change allows standalone lead capture apps to connect seamlessly with the rest of Shopify’s marketing automation tools. Apps that also offer automations should make sure merchants are aware they should choose to automate welcome emails in one place, not both, to avoid duplicate messages.