The product variant limit is now 2048 for all merchants

It is now possible for all Shopify merchants to create products with up to 2,048 variants in Shopify, exceeding our historical variant limit of 100.

Please note that merchants using apps that are not using the in-support GraphQL product APIs may have a downgraded or broken experience when creating or viewing products with more than 100 variants.

Learn more about 2048 variants, including information on migrating from REST product APIs to the in-support GraphQL product APIs, in our developer docs.