# UTMParameters - admin-graphql - OBJECT
Version: 2024-10

## Description
Represents a set of UTM parameters.

### Access Scopes



## Fields
* [campaign](/docs/api/admin-graphql/2024-10/scalars/String): String - The name of a marketing campaign.
* [content](/docs/api/admin-graphql/2024-10/scalars/String): String - Identifies specific content in a marketing campaign. Used to differentiate between similar content or links in a marketing campaign to determine which is the most effective.
* [medium](/docs/api/admin-graphql/2024-10/scalars/String): String - The medium of a marketing campaign, such as a banner or email newsletter.
* [source](/docs/api/admin-graphql/2024-10/scalars/String): String - The source of traffic to the merchant's store, such as Google or an email newsletter.
* [term](/docs/api/admin-graphql/2024-10/scalars/String): String - Paid search terms used by a marketing campaign.

## Connections



## Related queries

## Related mutations

## Related Unions

## Examples