campaign:
String -
The name of a marketing campaign.
content:
String -
Identifies specific content in a marketing campaign. Used to differentiate between similar content or links in a marketing campaign to determine which is the most effective.
medium:
String -
The medium of a marketing campaign, such as a banner or email newsletter.
source:
String -
The source of traffic to the merchant's store, such as Google or an email newsletter.
term:
String -
Paid search terms used by a marketing campaign.