Conversion tracking fields added to MarketingEngagementCreate

To improve the integration of marketing platforms that track conversions beyond traditional sales metrics, we have added new fields to the MarketingEngagementCreateInput and MarketingEngagement objects on the MarketingEngagementCreate mutation. These enhancements enable more comprehensive data integration into Shopify's marketing reports.

The new fields are:

• primaryConversions: This field tracks the main conversion events, such as purchases or sign-ups, that are most critical to your marketing goals.
• allConversions: This field captures all types of conversion events, providing a complete view of customer interactions.

For more information on sharing marketing data, please visit our help page.