---
title: Conversion tracking fields added to MarketingEngagementCreate - Shopify developer changelog
description: Shopify’s developer changelog documents all changes to Shopify’s platform. Find the latest news and learn about new platform opportunities.
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  html: https://shopify.dev/changelog/conversion-tracking-fields-added-to-marketing-engagement-create
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---

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December 19, 2025

Tags:

* Admin GraphQL API
* 2026-01

# Conversion tracking fields added to MarketingEngagementCreate

To improve the integration of marketing platforms that track conversions beyond traditional sales metrics, we have added new fields to the `MarketingEngagementCreateInput` and `MarketingEngagement` objects on the `MarketingEngagementCreate` mutation. These enhancements enable more comprehensive data integration into Shopify's marketing reports.

The new fields are:

* **primaryConversions**: This field tracks the main conversion events, such as purchases or sign-ups, that are most critical to your marketing goals.
* **allConversions**: This field captures all types of conversion events, providing a complete view of customer interactions.

For more information on sharing marketing data, please visit our [help page](https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/app-data-sharing).