---
title: Meta Pixel Full Funnel Installation Tracking - Shopify developer changelog
description: >-
  Shopify’s developer changelog documents all changes to Shopify’s platform.
  Find the latest news and learn about new platform opportunities.
source_url:
  html: 'https://shopify.dev/changelog/meta-pixel-full-funnel-installation-tracking'
  md: >-
    https://shopify.dev/changelog/meta-pixel-full-funnel-installation-tracking.md
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  primaryTag:
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  secondaryTag:
    displayName: New
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  createdAt: '2025-07-18T10:39:28-04:00'
  postedAt: '2025-08-04T12:00:00-04:00'
  updatedAt: '2025-08-07T11:24:34-04:00'
  effectiveAt: '2025-07-19T12:00:00-04:00'
---

August 4, 2025

Tags:

* Shopify App Store

# Meta Pixel Full Funnel Installation Tracking

We have added support for the [Meta Pixel Conversions API](https://developers.facebook.com/docs/marketing-api/conversions-api/), enabling server-side tracking of app installations. This API allows developers to track `Purchase` events when merchants install their apps, enhancing attribution accuracy for Facebook advertising campaigns.

To take advantage of this feature, Partners can now [add their Facebook Pixel tracking ID to their app's **Distribution** settings](https://shopify.dev/docs/apps/launch/marketing/track-listing-traffic#set-up-facebook-pixel-for-your-app-listing).