---
title: Meta Pixel Full Funnel Installation Tracking - Shopify developer changelog
description: Shopify’s developer changelog documents all changes to Shopify’s platform. Find the latest news and learn about new platform opportunities.
source_url:
  html: https://shopify.dev/changelog/meta-pixel-full-funnel-installation-tracking
  md: https://shopify.dev/changelog/meta-pixel-full-funnel-installation-tracking.md
---

[Back to Developer changelog](https://shopify.dev/changelog)

August 4, 2025

Tags:

* Shopify App Store

# Meta Pixel Full Funnel Installation Tracking

We have added support for the [Meta Pixel Conversions API](https://developers.facebook.com/docs/marketing-api/conversions-api/), enabling server-side tracking of app installations. This API allows developers to track `Purchase` events when merchants install their apps, enhancing attribution accuracy for Facebook advertising campaigns.

To take advantage of this feature, Partners can now [add their Facebook Pixel tracking ID to their app's **Distribution** settings](https://shopify.dev/docs/apps/launch/marketing/track-listing-traffic#set-up-facebook-pixel-for-your-app-listing).