New Full-Funnel App Install Parameters and Now Firing E-Commerce Events on the App Listing Page

Two new paremeters have been added to the full-funnel app install event for the Shopify App Store - shop_name and shop_url. These enhancements provide more insights on which merchant is installing an app.

Learn more about the new parameters and full-funnel attribution in the Shopify App Store docs.

On the app listing pages, Google e-commerce events have also been implemented to enhance tracking capabilities. The events view_item and add_to_cart will now be sent to Google Analytics, allowing for more precise data analysis.

For further details, check out the section on Google e-commerce events in the Shopify App Store docs.