---
title: New Full-Funnel App Install Parameters and Now Firing E-Commerce Events on the App Listing Page - Shopify developer changelog
description: Shopify’s developer changelog documents all changes to Shopify’s platform. Find the latest news and learn about new platform opportunities.
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  html: https://shopify.dev/changelog/new-full-funnel-app-install-parameters-and-now-firing-e-commerce-events-on-the-app-listing-page
  md: https://shopify.dev/changelog/new-full-funnel-app-install-parameters-and-now-firing-e-commerce-events-on-the-app-listing-page.md
---

[Back to Developer changelog](https://shopify.dev/changelog)

September 18, 2024

Tags:

* Shopify App Store

# New Full-Funnel App Install Parameters and Now Firing E-Commerce Events on the App Listing Page

Two new paremeters have been added to the full-funnel app install event for the Shopify App Store - `shop_name` and `shop_url`. These enhancements provide more insights on which merchant is installing an app.

Learn more about the new parameters and full-funnel attribution in the [Shopify App Store docs](https://shopify.dev/docs/apps/launch/marketing/track-listing-traffic#full-funnel-app-install-attributions).

On the app listing pages, Google e-commerce events have also been implemented to enhance tracking capabilities. The events [view\_item](https://developers.google.com/analytics/devguides/collection/ga4/reference/events?sjid=2649380085872637034-NC\&client_type=gtag#view_item) and [add\_to\_cart](https://developers.google.com/analytics/devguides/collection/ga4/reference/events?sjid=2649380085872637034-NC\&client_type=gtag#add_to_cart) will now be sent to Google Analytics, allowing for more precise data analysis.

For further details, check out the section on Google e-commerce events in the [Shopify App Store docs](https://shopify.dev/docs/apps/launch/marketing/track-listing-traffic#google-e-commerce-events).