New Full-Funnel Theme Install Parameters and Now Firing E-Commerce Events on the Theme Listing Page

Themes

Two new paremeters have been added to the full-funnel theme install event for the Shopify Theme Store - shop_name and shop_url. These enhancements provide more insights on which merchant is installing a theme.

Learn more about the new parameters and full-funnel attribution in the Shopify Theme Store docs.

On the theme listing pages, Google e-commerce events have also been implemented to enhance tracking capabilities. The events view_item and addtocart will now be sent to Google Analytics, allowing for more precise data analysis.

For further details, check out the section on Google e-commerce events in the Shopify Theme Store docs.