New: Unlisted Product Status

UNLISTED is available as a new product status value in the 2025-10 GraphQL Admin API and REST Admin APIs, as well as in the Webhooks API.

The Unlisted status hides products from store search and recommendations (including collections), all sales channels, internet searches and Shopify Catalog, while still allowing access via a direct URL. It will be returned in Storefront API and Liquid only when referenced individually by handle, id, or metafield reference.

Note Previous version of the Admin APIs will return a product status for unlisted products as ACTIVE.

Learn more about this update in our developer documentation.