# Built for Shopify Requirements for embedded apps and apps in marketing categories – Effective: July 2025 — Shopify developer changelog
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## Built for Shopify Requirements for embedded apps and apps in marketing categories – Effective: July 2025

Starting July 2025, apps are required to meet the following requirements to achieve or maintain Built for Shopify status.

**New category-specific requirements**
We’re expanding requirements across [more categories](https://shopify.dev/docs/apps/launch/built-for-shopify/category-achievement-criteria) and updating criteria for Subscription apps:
* Ads
* Affiliate programs
* Analytics
* Email marketing
* Forms
* SMS marketing
* Subscriptions (updated criteria)

**New design requirements**
We’re introducing new [design requirements](https://shopify.dev/docs/apps/launch/built-for-shopify/requirements#design) including:
* Using tabs for secondary navigation
* Following UX best practices

**Use the latest version of Shopify App Bridge**
Apps must be embedded in the Shopify admin using the [latest version of Shopify App Bridge](https://shopify.dev/docs/api/app-bridge-library#getting-started).

Apps that fail to meet these requirements by the July deadline will be at risk of [losing status](https://shopify.dev/docs/apps/launch/built-for-shopify/regain-lost-status).

*Published: December 11, 2024*
Tags: Built for Shopify, Update
Link: https://shopify.dev/changelog/built-for-shopify-requirements-for-embedded-apps-and-apps-in-marketing-categories-effective-july-2025

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