# Built for Shopify Requirements for embedded apps and apps in marketing categories – Effective: July 2025 — Shopify developer changelog --- ## Built for Shopify Requirements for embedded apps and apps in marketing categories – Effective: July 2025 Starting July 2025, apps are required to meet the following requirements to achieve or maintain Built for Shopify status. **New category-specific requirements** We’re expanding requirements across [more categories](https://shopify.dev/docs/apps/launch/built-for-shopify/category-achievement-criteria) and updating criteria for Subscription apps: * Ads * Affiliate programs * Analytics * Email marketing * Forms * SMS marketing * Subscriptions (updated criteria) **New design requirements** We’re introducing new [design requirements](https://shopify.dev/docs/apps/launch/built-for-shopify/requirements#design) including: * Using tabs for secondary navigation * Following UX best practices **Use the latest version of Shopify App Bridge** Apps must be embedded in the Shopify admin using the [latest version of Shopify App Bridge](https://shopify.dev/docs/api/app-bridge-library#getting-started). Apps that fail to meet these requirements by the July deadline will be at risk of [losing status](https://shopify.dev/docs/apps/launch/built-for-shopify/regain-lost-status). *Published: December 11, 2024* Tags: Built for Shopify, Update Link: https://shopify.dev/changelog/built-for-shopify-requirements-for-embedded-apps-and-apps-in-marketing-categories-effective-july-2025 ---