---
title: Built for Shopify Requirements for embedded apps and apps in marketing categories - Shopify developer changelog
description: Shopify’s developer changelog documents all changes to Shopify’s platform. Find the latest news and learn about new platform opportunities.
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  html: https://shopify.dev/changelog/built-for-shopify-requirements-for-embedded-apps-and-apps-in-marketing-categories-effective-july-2025
  md: https://shopify.dev/changelog/built-for-shopify-requirements-for-embedded-apps-and-apps-in-marketing-categories-effective-july-2025.md
---

[Back to Developer changelog](https://shopify.dev/changelog)

December 11, 2024

Tags:

* Action Required
* Built for Shopify

# Built for Shopify Requirements for embedded apps and apps in marketing categories

Apps must meet the following criteria to achieve or maintain Built for Shopify status by the specified effective dates:

**New design requirements – Effective January 1, 2025** We’re introducing new [design requirements](https://shopify.dev/docs/apps/launch/built-for-shopify/requirements#design) including:

* Using tabs for secondary navigation
* Following UX best practices

**New category-specific requirements – Effective July 1, 2025** We’re expanding requirements across [more categories](https://shopify.dev/docs/apps/launch/built-for-shopify/category-achievement-criteria) and updating criteria for Subscription apps:

* Ads
* Affiliate programs
* Analytics
* Email marketing
* Forms
* SMS marketing
* Subscriptions (updated criteria)

**Use the latest version of Shopify App Bridge – Effective July 1, 2025** Apps must be embedded in the Shopify admin using the [latest version of Shopify App Bridge](https://shopify.dev/docs/api/app-bridge-library#getting-started).

Apps that fail to meet these requirements by their deadlines will be at risk of [losing status](https://shopify.dev/docs/apps/launch/built-for-shopify/regain-lost-status).