New Built for Shopify requirements for marketing apps – Effective July 1, 2025

Starting July 1, 2025, new category-specific requirements apply to marketing apps in the Built for Shopify (BFS) program. These requirements apply to the following categories:

• Ads apps – all criteria required
• Affiliate program apps – all criteria required
• Analytics apps – all criteria required
• Email marketing apps – select criteria based on your app's functionality
• Forms apps – all criteria required
• SMS marketing apps – select criteria based on your app's functionality
• Subscription apps - Customer Account UI extensions are now required

These requirements will be enforced during manual reviews of your app, which occur when you submit your app and at annual review.

For a full breakdown of these requirements, visit our developer documentation.