---
title: New Built for Shopify requirements for marketing apps – Effective July 1, 2025 - Shopify developer changelog
description: Shopify’s developer changelog documents all changes to Shopify’s platform. Find the latest news and learn about new platform opportunities.
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  html: https://shopify.dev/changelog/new-built-for-shopify-requirements-for-marketing-apps-effective-july-1-2025
  md: https://shopify.dev/changelog/new-built-for-shopify-requirements-for-marketing-apps-effective-july-1-2025.md
---

[Back to Developer changelog](https://shopify.dev/changelog)

July 1, 2025

Tags:

* Action Required
* Built for Shopify

# New Built for Shopify requirements for marketing apps – Effective July 1, 2025

Starting **July 1, 2025,** new **category-specific requirements apply to marketing apps** in the Built for Shopify (BFS) program. These requirements apply to the following categories:

* [Ads apps](https://shopify.dev/docs/apps/launch/built-for-shopify/requirements#ads-apps) – *all criteria required*
* [Affiliate program apps](https://shopify.dev/docs/apps/launch/built-for-shopify/requirements#affiliate-program-apps) – *all criteria required*
* [Analytics apps](https://shopify.dev/docs/apps/launch/built-for-shopify/requirements#analytics-apps) – *all criteria required*
* [Email marketing apps](https://shopify.dev/docs/apps/launch/built-for-shopify/requirements#email-marketing-apps) – *select criteria based on your app's functionality*
* [Forms apps](https://shopify.dev/docs/apps/launch/built-for-shopify/requirements#forms-apps) – *all criteria required*
* [SMS marketing apps](https://shopify.dev/docs/apps/launch/built-for-shopify/requirements#sms-marketing-apps) – *select criteria based on your app's functionality*
* [Subscription apps](https://shopify.dev/docs/apps/launch/built-for-shopify/requirements#use-customer-account-ui-extensions) - *Customer Account UI extensions are now required*

These requirements will be enforced during manual reviews of your app, which occur when you submit your app and at annual review.

For a full breakdown of these requirements, visit our [developer documentation](https://shopify.dev/docs/apps/launch/built-for-shopify).