We’re updating the Shopify App Store submission requirements so that the apps you list are apps merchants use. These changes apply to new app submissions, resubmissions of rejected apps, additional app listings, and listed apps with zero. They introduce new thresholds you must meet to submit and keep apps listed.
These policies apply to new submissions, resubmissions, and listed apps starting today.
What changed
We’ve updated the Shopify App Store submission and listing policies in four ways:
- Minimum adoption before listing additional apps: Each of your existing apps must have at least 10 installs on full-priced Shopify stores before you can list an additional app. For details, see the submission limits in the App submission review guide.
- Escalating cooldowns for rejected app submissions: Rejected submissions are subject to escalating cooldown periods before resubmitting. Cooldowns get longer with each repeated rejection, so resubmitting without meaningful changes leads to a longer wait. If a submission was rejected, make sure to address the review feedback before you resubmit so you don’t extend the cooldown period. For details, see the App submission paused section in App submission review and suspensions.
- Identity verification for new apps: Identity verification is now a required step for developers who submit new apps so merchants know who’s behind the apps they install. You can complete identity verification from your partner account before you submit a new app.
- Removal of apps with zero installs after six months: Apps with zero installs after six months are automatically removed from the Shopify App Store. For details, see the App usefulness check.
What you should do
Before submitting or resubmitting an app, confirm that you meet the applicable adoption and identity verification requirements and that any submission cooldown has ended.
For listed apps, review install counts to identify apps subject to automatic removal.
Who’s affected
These changes apply to you if any of the following are true:
- You want to list an additional app in the Shopify App Store.
- You’re resubmitting an app that was rejected in the Shopify App Store review.
- You’re submitting a new app to the Shopify App Store.
- You have an app listed in the Shopify App Store with no installs.
These changes don’t affect apps that already meet the install thresholds and remain installed on at least one full-priced Shopify store.