---
title: Updated online store promotion app store requirement - Shopify developer changelog
description: Shopify’s developer changelog documents all changes to Shopify’s platform. Find the latest news and learn about new platform opportunities.
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  html: https://shopify.dev/changelog/updated-online-store-promotion-app-store-requirement
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---

[Back to Developer changelog](https://shopify.dev/changelog)

October 23, 2025

Tags:

* Shopify App Store

# Updated online store promotion app store requirement

Effective Wednesday, November 5th, 2025, the following requirement for the online store has been revised:

* Your app must not use theme app extensions or blocks to promote your app, promote related apps, or request reviews.

* App Name Branding in theme extensions is now permitted only under specific conditions: when customers directly interact with branded elements as a key aspect of their buying experience, or when removing these elements would cause confusion or harm to customers. In all other cases, the standard attribution pattern must be used.

* Your app may use App Name Branding in theme extensions only if one or both of the following criteria are met:

  * Customers directly interact with the custom branding elements as a key aspect of their buying experience, such as part of a payment method or loyalty program.
  * Removing the custom branding elements would cause confusion or harm to customers.

App Name Branding includes:

* Company or app logos, icons, branded watermarks, visual identifiers, or other branded imagery.
* Company or app name displayed as text in any form, including plain text, branded fonts, or stylized lettering.
* Custom design elements containing the name or logo of the company or app.

Standard app attribution: If your app does not meet the criteria above for App Name Branding, you must use the standard app attribution pattern. This pattern is limited to a 24x24 pixel width and height for any image or text.

Regardless of branding, all apps must not:

* Request app reviews or ratings
* Promote other apps or services

You can find this revised requirement in [the online store section of the checklist of requirements page](https://shopify.dev/docs/apps/launch/app-requirements-checklist#a-online-store).