Marketing
The available types of tactics for a marketing activity.
Anchor to Valid valuesValid values
- Anchor to ABANDONED_CARTABANDONED_
CART An abandoned cart recovery email.
An ad, such as a Facebook ad.
- Anchor to AFFILIATEAFFILIATE
An affiliate link.
- Anchor to LINKLINK
A link.
- Anchor to LOYALTYLOYALTY
A loyalty program.
- Anchor to MESSAGEMESSAGE
A messaging app, such as Facebook Messenger.
- Anchor to NEWSLETTERNEWSLETTER
A newsletter.
- Anchor to NOTIFICATIONNOTIFICATION
A notification in the Shopify admin.
- Anchor to POSTPOST
A blog post.
- Anchor to RETARGETINGRETARGETING
A retargeting ad.
Search engine optimization.
- Anchor to STOREFRONT_APPSTOREFRONT_
APP A popup on the online store.
- Anchor to TRANSACTIONALTRANSACTIONAL
A transactional email.
Anchor to FieldsFields
- •OBJECT
A customer's session on the online store. Tracks how the
Customerarrived at the store, including the landing page, referral source, and any associated marketing campaigns.The visit captures attribution data such as
, referral codes, and thethat drove the session. This information helps merchants understand which marketing efforts successfully bring customers to their store.- •OBJECT
The marketing activity resource represents marketing that a merchant created through an app.
- •INPUT OBJECT
The input fields for creating an externally-managed marketing activity.
- •INPUT OBJECT
The input fields required to update an externally managed marketing activity.
- •INPUT OBJECT
The input fields for creating or updating an externally-managed marketing activity.
- •OBJECT
Represents actions that market a merchant's store or products.