---
title: CustomerEmailAddressMarketingState - GraphQL Admin
description: Possible marketing states for the customer’s email address.
api_version: 2025-10
api_name: admin
type: enum
api_type: graphql
source_url:
  html: https://shopify.dev/docs/api/admin-graphql/latest/enums/customeremailaddressmarketingstate
  md: https://shopify.dev/docs/api/admin-graphql/latest/enums/customeremailaddressmarketingstate.md
---

# Customer​Email​Address​Marketing​State

enum

Possible marketing states for the customer’s email address.

## Valid values

* INVALID

  The customer’s email address marketing state is invalid.

* NOT\_​SUBSCRIBED

  The customer is not subscribed to email marketing.

* PENDING

  The customer is in the process of subscribing to email marketing.

* SUBSCRIBED

  The customer is subscribed to email marketing.

* UNSUBSCRIBED

  The customer is not subscribed to email marketing but was previously subscribed.

***

## Fields

* [Customer​Email​Address.marketingState](https://shopify.dev/docs/api/admin-graphql/latest/objects/CustomerEmailAddress#field-CustomerEmailAddress.fields.marketingState)

  OBJECT

  Represents an email address.

***

## Map

### Fields with this enum

* <-|[Customer​Email​Address.marketingState](https://shopify.dev/docs/api/admin-graphql/latest/objects/CustomerEmailAddress#field-CustomerEmailAddress.fields.marketingState)