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profitability

The profitability schema captures the pieces that make up profit on an order, measured before any returns are settled. Use it to break down the revenue, costs, shipping, duties, tax, and adjustments behind each order's economics.

Anchor to Use casesUse cases

Profit components: Compare average_revenue_before_returns, average_store_costs_before_returns, and average_profit_at_delivery_before_returns by month to see how cost pressure moves your margin.
Shipping costs: Show average_customer_shipping_charges beside average_store_shipping_costs to compare customer-paid and store-paid shipping amounts.
Order link: Use order_id to align profitability averages with order-level sales or fulfillment views.

Examples

ShopifyQL

View in adminView query results in the ShopifyQL editor

FROM profitability

SHOW average_duty_and_import_tax_adjustment_costs

GROUP BY landed_cost_adjustment_type WITH TOTALS

DURING last_month

ORDER BY average_duty_and_import_tax_adjustment_costs DESC

LIMIT 10

VISUALIZE average_duty_and_import_tax_adjustment_costs TYPE horizontal_bar

Examples

Description

Rank landed-cost adjustment types by `average_duty_and_import_tax_adjustment_costs` last month, most expensive first. This example uses [`WITH TOTALS`](/docs/api/shopifyql/latest/syntax/with#total-columns) to give the blended average across all adjustment types.

ShopifyQL

FROM profitability
  SHOW average_duty_and_import_tax_adjustment_costs
  GROUP BY landed_cost_adjustment_type WITH TOTALS
  DURING last_month
  ORDER BY average_duty_and_import_tax_adjustment_costs DESC
  LIMIT 10
VISUALIZE average_duty_and_import_tax_adjustment_costs TYPE horizontal_bar

Description
Track monthly `average_profit_at_delivery_before_returns` over the last year, with revenue and cost of goods behind it. This example pairs [`WITH PERCENT_CHANGE`](/docs/api/shopifyql/latest/syntax/with#percent-change-columns) with [`COMPARE TO previous_period`](/docs/api/shopifyql/latest/syntax/compare-to) to add a change column measured against the prior 12 months.
ShopifyQL
```
FROM profitability
  SHOW average_profit_at_delivery_before_returns, average_revenue_before_returns,
    average_cost_of_goods_sold
  TIMESERIES month WITH PERCENT_CHANGE
  SINCE -365d UNTIL today
  COMPARE TO previous_period
  ORDER BY month ASC
VISUALIZE average_profit_at_delivery_before_returns TYPE line
```
Description
Track monthly `average_duty_and_import_tax_adjustment_costs` and `average_shipping_label_adjustment_costs` across this year. This example uses [`WITH TOTALS`](/docs/api/shopifyql/latest/syntax/with#total-columns) to add an overall year-to-date average beside the monthly rows, because both metrics are averages.
ShopifyQL
```
FROM profitability
  SHOW average_duty_and_import_tax_adjustment_costs,
    average_shipping_label_adjustment_costs
  TIMESERIES month WITH TOTALS
  DURING this_year
  ORDER BY month ASC
VISUALIZE average_duty_and_import_tax_adjustment_costs, average_shipping_label_adjustment_costs TYPE line
```
Description
Track weekly `average_duty_and_import_tax_adjustment_costs` split by `landed_cost_adjustment_type` across last quarter. This example uses [`GROUP_TOTALS`](/docs/api/shopifyql/latest/syntax/with#group-total-columns) to add a per-week average across types beside the per-type bands.
ShopifyQL
```
FROM profitability
  SHOW average_duty_and_import_tax_adjustment_costs
  GROUP BY landed_cost_adjustment_type WITH TOTALS, GROUP_TOTALS
  TIMESERIES week
  DURING last_quarter
  ORDER BY week ASC
  LIMIT 10
VISUALIZE average_duty_and_import_tax_adjustment_costs TYPE stacked_bar
```

Anchor to MetricsMetrics

Counts and calculations that let you track key business indicators. Metrics show up as the columns when queried.

Metrics you can use when querying FROM profitability.

Anchor to average_cost_of_goods_sold average_cost_of_goods_sold: The average product cost tied to each order, in your store's currency.
Anchor to average_customer_duties_and_import_taxes average_customer_duties_and_import_taxes: Average duties and import taxes customers pay per order
Anchor to average_customer_price_adjustments average_customer_price_adjustments: Average price adjustments that affect what customers pay
Anchor to average_customer_shipping_charges average_customer_shipping_charges: Average shipping costs customers pay per order
Anchor to average_duty_and_import_tax_adjustment_costs average_duty_and_import_tax_adjustment_costs: Average amount you pay per order on duty and import tax adjustments
Anchor to average_profit_at_delivery_before_returns average_profit_at_delivery_before_returns: For orders with product sales, this per-order profit estimate is measured at delivery and excludes marketing costs, packaging costs, and returns, in your store's currency.

Average profit at delivery (before returns) = average_revenue_before_returns - average_store_costs_before_returns
Anchor to average_revenue_before_returns average_revenue_before_returns: The average revenue per order before returns, including product sales after discounts, customer shipping charges, and duties, and excluding sales tax, in your store's currency.
Anchor to average_sale_after_discounts average_sale_after_discounts: Amount customers have paid on products before returns, averaged across orders

Average sale after discounts = gross sales - returns
Anchor to average_sales_taxes average_sales_taxes: Average taxes you collect per order
Anchor to average_shipping_label_adjustment_costs average_shipping_label_adjustment_costs: Average amount you pay per order on shipping label adjustments
Anchor to average_store_costs_before_returns average_store_costs_before_returns: Shows your store's per-order fulfillment cost for orders with product sales, before return activity is reflected, in your store's currency.

Average store costs (before returns) = average_cost_of_goods_sold + average_store_shipping_costs + average_store_duties_and_import_taxes + average_payment_processing_fees + average_international_fees
Anchor to average_store_duties_and_import_taxes average_store_duties_and_import_taxes: Average duties and import taxes you pay per order

Average store duties and import taxes = average_customer_duties_and_import_taxes + average_duty_and_import_tax_adjustment_costs
Anchor to average_store_shipping_costs average_store_shipping_costs: The average shipping cost your store pays per order, including shipping label costs and shipping label adjustments, in your store's currency.

Anchor to DimensionsDimensions

Attributes of your data that let you look more granularly at aspects of the data. Group and filter by dimensions to shape the rows your query returns.

Dimensions you can use when querying FROM profitability.

Anchor to day day: The day the order's sale happened.
Anchor to day_of_week day_of_week: The day of week the order's sale happened, with values Monday through Sunday.
Anchor to hour hour: The hour the order's sale happened.
Anchor to hour_of_day hour_of_day: The hour of day the order's sale happened, with values 0 through 23.
Anchor to landed_cost_adjustment_type landed_cost_adjustment_type: Type of landed cost adjustment, either duty or tax
Anchor to minute minute: The minute the order's sale happened.
Anchor to month month: The month the order's sale happened.
Anchor to month_of_year month_of_year: The month of year the order's sale happened, with values 1 through 12.
Anchor to order_id order_id: Use order_id with order_name to show the order name or number.
Anchor to quarter quarter: The quarter the order's sale happened.
Anchor to second second: The second the order's sale happened.
Anchor to shop_id shop_id: The unique Shopify identifier for your store. Use shop_id with shop_name to show readable store labels.
Anchor to week week: The week the order's sale happened.
Anchor to week_of_year week_of_year: The week of year the order's sale happened, with values 1 through 53.
Anchor to year year: The year the order's sale happened.
Anchor to is_b2b_order is_b2b_order: Whether the order is a B2B order, with values true and false.
Anchor to is_canceled_order is_canceled_order: Whether the order is canceled, with values true and false.
Anchor to order_checkout_currency order_checkout_currency: The currency the buyer saw at checkout when placing the order. Values are currency codes such as USD, CAD, EUR, and GBP.
Anchor to order_fulfillment_status order_fulfillment_status: The order's fulfillment state, with values Fulfilled, Partial, Restocked, and Unfulfilled.
Anchor to order_includes_duties order_includes_duties: Whether the order includes duties, with values true and false.
Anchor to order_name order_name: The name or number of the order as the customer sees it.
Anchor to order_payment_status order_payment_status: The order's payment state, such as Authorized, Paid, Partially refunded, or Pending.
Anchor to order_sales_channel order_sales_channel: The sales channel where the order was placed, shown as a channel name such as Online Store or POS.
Anchor to order_sales_channel_id order_sales_channel_id: The unique Shopify identifier for the order's sales channel. Use order_sales_channel_id with order_sales_channel to show readable channel labels.
Anchor to shop_name shop_name: Name of your store
Anchor to is_shop_referral_order is_shop_referral_order: Whether the order was referred from the Shop app or shop.app, with values true and false.
Anchor to order_landing_page_path order_landing_page_path: Path of the first page of the user session that resulted in the order
Anchor to order_landing_page_url order_landing_page_url: First page of the user session that resulted in the order
Anchor to order_marketing_event_id order_marketing_event_id: Shopify identifier for the marketing event associated with the order
Anchor to order_referrer_domain order_referrer_domain: Domain of the site that led to the order
Anchor to order_referrer_name order_referrer_name: The readable name of the site that led to the order.
Anchor to order_referrer_path order_referrer_path: Path of the site that led to the order
Anchor to order_referrer_site order_referrer_site: Site that led to the order
Anchor to order_referrer_source order_referrer_source: The referrer type that led to the order, such as organic or email.
Anchor to order_referrer_url order_referrer_url: External page that referred a customer and led to the order
Anchor to order_utm_campaign order_utm_campaign: UTM name of the campaign associated with the order
Anchor to order_utm_content order_utm_content: The UTM content value associated with the order, often used to distinguish ads, links, or content variations.
Anchor to order_utm_medium order_utm_medium: The UTM medium associated with the order, such as email, social, or paid search.
Anchor to order_utm_source order_utm_source: The UTM source associated with the order, such as Google, Facebook, or a newsletter.
Anchor to order_utm_term order_utm_term: The UTM term associated with the order, often used for paid search keywords or other tracked terms.
Anchor to number_of_products_bought_together number_of_products_bought_together: Total unique products in the same order
Anchor to number_of_variants_bought_together number_of_variants_bought_together: The number of unique product variants in the same order, with each SKU counted a single time.
Anchor to products_bought_together products_bought_together <>: The product names that appear in the same order.
Anchor to products_bought_together_ids products_bought_together_ids <>: The Shopify product identifiers for products in the same order.
Anchor to variants_bought_together variants_bought_together <>: The product variant labels that appear in the same order, such as size, color, or style combinations.
Anchor to company_id company_id: The unique Shopify identifier for the company. Use company_id with company_name to show readable company labels.
Anchor to company_name company_name: Name of the company that placed the order
Anchor to company_location_id company_location_id: The unique Shopify identifier for the company location. Use company_location_id with company_location_name to show readable company location labels.
Anchor to company_location_name company_location_name: The company location or branch that placed the order
Anchor to referring_channel referring_channel: Marketing channel that referred the customer to place the order
Anchor to referring_medium referring_medium: The marketing medium that referred the customer to place the order, such as email, social, or search.
Anchor to referring_platform referring_platform: The marketing platform that referred the customer to place the order, such as Google, Facebook, or Instagram.
Anchor to traffic_type traffic_type: The type of traffic that led to the order, such as organic, paid, or direct.
Anchor to order_marketing_event_target order_marketing_event_target: The platform or channel where the marketing activity was deployed, such as Email, Facebook, Google, or Instagram.
Anchor to order_marketing_event_type order_marketing_event_type: The type of marketing activity that led to the order, such as Ad, Affiliate, Newsletter, or Retargeting. PLA means Product Listing Ads, and SEO means Search Engine Optimization.
Anchor to market market: Market you've defined in Shopify, like a geographical market or customer group
Anchor to markets markets <>: Markets or customer segments associated with the order
Anchor to order_cancellation_reason order_cancellation_reason: The reason specified for the order cancellation, such as Customer, Other, Fraud, or Inventory.
Anchor to order_risk_level order_risk_level: The fraud risk level Shopify assigned to the order, with values Low, Medium, High, None, and Pending.
Anchor to order_is_shopify_protect_covered order_is_shopify_protect_covered: Whether the order has met Shopify Protect fulfillment requirements, including proper shipping and tracking, with values true and false.
Anchor to order_is_shopify_protect_eligible order_is_shopify_protect_eligible: Whether the order qualifies for Shopify Protect, with values true and false.
Anchor to order_is_shopify_protect_protected order_is_shopify_protect_protected: Whether the order has full Shopify Protect coverage against fraud, with values true and false.
Anchor to order_tag order_tag: Tag associated with the order
Anchor to order_tags order_tags <>: Set of tags associated with the order
Anchor to agentic_referring_channel agentic_referring_channel: The AI agent or assistant that referred the session to your online store, with values ChatGPT, Google AI Mode and Gemini, Microsoft Copilot, and Shop.
Anchor to channel_handle channel_handle: Name of the marketing channel or platform that drove the marketing engagement
Anchor to marketing_activity_id marketing_activity_id: The unique Shopify identifier for the marketing activity. Use marketing_activity_id with marketing_activity_title to show readable activity labels.
Anchor to marketing_activity_status marketing_activity_status: Current status of the marketing activity (such as Active or Paused)
Anchor to marketing_activity_title marketing_activity_title: Name of the marketing activity
Anchor to marketing_activity_url_parameter_key marketing_activity_url_parameter_key: URL parameter key for the marketing activity
Anchor to marketing_activity_url_parameter_value marketing_activity_url_parameter_value: URL parameter value for the marketing activity
Anchor to marketing_automation_id marketing_automation_id: Unique ID that Shopify uses to identify the marketing automation
Anchor to marketing_delivery_channel marketing_delivery_channel: Channel through which the marketing activity is delivered
Anchor to marketing_event_id marketing_event_id: Unique identifier for the associated marketing event
Anchor to marketing_platform marketing_platform: The marketing platform that created the marketing activity, shown as a platform name.
Anchor to page_host page_host: The host name of the session landing page.
Anchor to page_path page_path: The path of the session landing page.
Anchor to page_url page_url: The URL of the first page viewed in the session.
Anchor to referrer_url referrer_url: External page that led to an online store session
Anchor to utm_campaign utm_campaign: UTM name of the campaign associated with the session
Anchor to utm_content utm_content: The UTM content value associated with the session, often used to distinguish ads, links, or content variations.
Anchor to utm_medium utm_medium: The UTM medium associated with the session, such as email, social, or paid search.
Anchor to utm_source utm_source: The UTM source associated with the session, such as Google, Facebook, or a newsletter.
Anchor to utm_term utm_term: The UTM term associated with the session, often used for paid search keywords or other tracked terms.

DAY_TIMESTAMP

A date value truncated to day precision.

DAY_OF_WEEK

A day within a week, used for weekday-based grouping and filtering.

HOUR_TIMESTAMP

A timestamp truncated to hour precision.

HOUR_OF_DAY

An hour within a day, typically represented as an integer from 0 to 23.

STRING

A sequence of characters representing text data.

MINUTE_TIMESTAMP

A timestamp truncated to minute precision.

MONTH_TIMESTAMP

A date value representing the start of a month.

MONTH_OF_YEAR

A month number within a year.

IDENTITY

A unique identifier for a Shopify resource such as a customer, product, or order.

QUARTER_TIMESTAMP

A date value representing the start of a fiscal quarter.

SECOND_TIMESTAMP

A timestamp truncated to second precision.

WEEK_TIMESTAMP

A date value representing the start of a week.

WEEK_OF_YEAR

A week number within a year.

YEAR_TIMESTAMP

A date value representing the start of a year.

BOOLEAN

A true or false value representing binary states.

INTEGER

A whole number without decimal places, used for counts, quantities, and other discrete numeric values.

ARRAY

A list of values. The element type appears inside angle brackets, such as ARRAY<STRING>.

Anchor to Related schemasRelated schemas

sales: Top-line revenue without the landed-cost side of the equation.
discounts: Applied discount value when you need to see what's eroding margin on the price side.
payments: Transaction-level data including processing fees that don't appear in landed cost.

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