UTMParameters

object

Represents a set of UTM parameters.

Anchor to FieldsFields

Anchor to campaigncampaign • String: The name of a marketing campaign.
Anchor to contentcontent • String: Identifies specific content in a marketing campaign. Used to differentiate between similar content or links in a marketing campaign to determine which is the most effective.
Anchor to mediummedium • String: The medium of a marketing campaign, such as a banner or email newsletter.
Anchor to sourcesource • String: The source of traffic to the merchant's store, such as Google or an email newsletter.
Anchor to termterm • String: Paid search terms used by a marketing campaign.

Was this section helpful?