Marketing your app externally

Listing your app in the Shopify App Store is just the first step. After your app is live, you can reach merchants through channels outside of the Shopify community to promote your app and build trust with your users.

Driving traffic to your app from outside of Shopify can help improve your app's ranking on the Shopify App Store. Also, if your app gets a significant amount of outside traffic, then your app can be listed in the Trending apps section on the app store's homepage.