# UTMParameters - admin - OBJECT Version: 2025-01 ## Description Represents a set of UTM parameters. ### Access Scopes ## Fields * [campaign](/docs/api/admin/2025-01/scalars/String): String - The name of a marketing campaign. * [content](/docs/api/admin/2025-01/scalars/String): String - Identifies specific content in a marketing campaign. Used to differentiate between similar content or links in a marketing campaign to determine which is the most effective. * [medium](/docs/api/admin/2025-01/scalars/String): String - The medium of a marketing campaign, such as a banner or email newsletter. * [source](/docs/api/admin/2025-01/scalars/String): String - The source of traffic to the merchant's store, such as Google or an email newsletter. * [term](/docs/api/admin/2025-01/scalars/String): String - Paid search terms used by a marketing campaign. ## Connections ## Related queries ## Related mutations ## Related Unions ## Examples