---
title: SEO
description: Learn how to ensure your theme includes all necessary data for search engine optimization.
source_url:
  html: https://shopify.dev/docs/storefronts/themes/seo
  md: https://shopify.dev/docs/storefronts/themes/seo.md
---

# SEO

Search engine optimization (SEO) is a key component to customers being able to find merchant's shops through search engines like Google. You can use these best practices to ensure your theme includes any necessary SEO data.

***

## In this section

* **[Add SEO metadata to your theme](https://shopify.dev/docs/storefronts/themes/seo/metadata)** — Learn how to add metadata to your theme to allow search engines to find key information about the site.
* **[Customize robots.txt](https://shopify.dev/docs/storefronts/themes/seo/robots-txt)** — Learn how to customize robots.txt to control which pages search engine crawlers can access.
* **[Use hreflang tags in your theme](https://shopify.dev/docs/storefronts/themes/seo/hreflang)** — Learn how to use hreflang tags in your theme to allow search engines to surface regionalized and translated content.

***