---
title: SEO
description: >-
  Learn how to ensure your theme includes all necessary data for search engine
  optimization.
source_url:
  html: 'https://shopify.dev/docs/storefronts/themes/seo'
  md: 'https://shopify.dev/docs/storefronts/themes/seo.md'
---

# SEO

Search engine optimization (SEO) is a key component to customers being able to find merchant's shops through search engines like Google. You can use these best practices to ensure your theme includes any necessary SEO data.

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## In this section

* **[Add SEO metadata to your theme](https://shopify.dev/docs/storefronts/themes/seo/metadata)** — Learn how to add metadata to your theme to allow search engines to find key information about the site.
* **[Customize robots.txt](https://shopify.dev/docs/storefronts/themes/seo/robots-txt)** — Learn how to customize robots.txt to control which pages search engine crawlers can access.
* **[Use hreflang tags in your theme](https://shopify.dev/docs/storefronts/themes/seo/hreflang)** — Learn how to use hreflang tags in your theme to allow search engines to surface regionalized and translated content.

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