Search engine optimization (SEO) is a key component to customers being able to find merchant's shops through search engines like Google. You can use these best practices to ensure your theme includes any necessary SEO data.
In this section
Add SEO metadata to your theme — Learn how to add metadata to your theme to allow search engines to find key information about the site.
Customize robots.txt — Learn how to customize robots.txt to control which pages search engine crawlers can access.
Use hreflang tags in your theme — Learn how to use hreflang tags in your theme to allow search engines to surface regionalized and translated content.