API version: unstable
API version: 2021-07 Release candidate
API version: 2021-04 Latest
API version: 2021-01
API version: 2020-10
API version: 2020-07
API version: 2020-04
API version: 2020-01 Unsupported
API version: 2019-10 Unsupported

MarketingTactic enum

Version unstable

The available types of marketing event.

Values

  • ABANDONED_CART

    An abandoned cart recovery email.

  • AD

    An ad, such as a Facebook ad.

  • AFFILIATE

    An affiliate link.

  • DIRECT

    A direct visit to the online store.

  • LINK

    A link.

  • LOYALTY

    A loyalty program.

  • MESSAGE

    A messaging app, such as Facebook Messenger.

  • NEWSLETTER

    A newsletter.

  • NOTIFICATION

    A notification in the Shopify admin.

  • POST

    A blog post.

  • RETARGETING

    A retargeting ad.

  • SEO

    Search engine optimization.

  • STOREFRONT_APP

    Popup on merchant's store.

  • TRANSACTIONAL

    A transactional email.

  • DISPLAY deprecated

    A display ad.

    Deprecation warning

    DISPLAY is deprecated. Use AD instead.

  • FOLLOW_UP deprecated

    A follow-up email.

    Deprecation warning

    'FOLLOW_UP' is deprecated. Use 'TRANSACTIONAL' instead.

  • RECEIPT deprecated

    A promotional receipt.

    Deprecation warning

    'RECEIPT' is deprecated. Use 'TRANSACTIONAL' instead.

  • SEARCH deprecated

    Paid search.

    Deprecation warning

    SEARCH is deprecated. Use AD instead.

Types that return MarketingTactic

Version 2021-07 (Release candidate)

The available types of marketing event.

Values

  • ABANDONED_CART

    An abandoned cart recovery email.

  • AD

    An ad, such as a Facebook ad.

  • AFFILIATE

    An affiliate link.

  • DIRECT

    A direct visit to the online store.

  • LINK

    A link.

  • LOYALTY

    A loyalty program.

  • MESSAGE

    A messaging app, such as Facebook Messenger.

  • NEWSLETTER

    A newsletter.

  • NOTIFICATION

    A notification in the Shopify admin.

  • POST

    A blog post.

  • RETARGETING

    A retargeting ad.

  • SEO

    Search engine optimization.

  • STOREFRONT_APP

    Popup on merchant's store.

  • TRANSACTIONAL

    A transactional email.

  • DISPLAY deprecated

    A display ad.

    Deprecation warning

    DISPLAY is deprecated. Use AD instead.

  • FOLLOW_UP deprecated

    A follow-up email.

    Deprecation warning

    'FOLLOW_UP' is deprecated. Use 'TRANSACTIONAL' instead.

  • RECEIPT deprecated

    A promotional receipt.

    Deprecation warning

    'RECEIPT' is deprecated. Use 'TRANSACTIONAL' instead.

  • SEARCH deprecated

    Paid search.

    Deprecation warning

    SEARCH is deprecated. Use AD instead.

Types that return MarketingTactic

Version 2021-04 (Latest)

The available types of marketing event.

Values

  • ABANDONED_CART

    An abandoned cart recovery email.

  • AD

    An ad, such as a Facebook ad.

  • AFFILIATE

    An affiliate link.

  • DIRECT

    A direct visit to the online store.

  • LINK

    A link.

  • LOYALTY

    A loyalty program.

  • MESSAGE

    A messaging app, such as Facebook Messenger.

  • NEWSLETTER

    A newsletter.

  • NOTIFICATION

    A notification in the Shopify admin.

  • POST

    A blog post.

  • RETARGETING

    A retargeting ad.

  • SEO

    Search engine optimization.

  • STOREFRONT_APP

    Popup on merchant's store.

  • TRANSACTIONAL

    A transactional email.

  • DISPLAY deprecated

    A display ad.

    Deprecation warning

    DISPLAY is deprecated. Use AD instead.

  • FOLLOW_UP deprecated

    A follow-up email.

    Deprecation warning

    'FOLLOW_UP' is deprecated. Use 'TRANSACTIONAL' instead.

  • RECEIPT deprecated

    A promotional receipt.

    Deprecation warning

    'RECEIPT' is deprecated. Use 'TRANSACTIONAL' instead.

  • SEARCH deprecated

    Paid search.

    Deprecation warning

    SEARCH is deprecated. Use AD instead.

Types that return MarketingTactic

Version 2021-01

The available types of marketing event.

Values

  • ABANDONED_CART

    An abandoned cart recovery email.

  • AD

    An ad, such as a Facebook ad.

  • AFFILIATE

    An affiliate link.

  • DIRECT

    A direct visit to the online store.

  • LINK

    A link.

  • LOYALTY

    A loyalty program.

  • MESSAGE

    A messaging app, such as Facebook Messenger.

  • NEWSLETTER

    A newsletter.

  • NOTIFICATION

    A notification in the Shopify admin.

  • POST

    A blog post.

  • RETARGETING

    A retargeting ad.

  • SEO

    Search engine optimization.

  • STOREFRONT_APP

    Popup on merchant's store.

  • TRANSACTIONAL

    A transactional email.

  • DISPLAY deprecated

    A display ad.

    Deprecation warning

    DISPLAY is deprecated. Use AD instead.

  • FOLLOW_UP deprecated

    A follow-up email.

    Deprecation warning

    'FOLLOW_UP' is deprecated. Use 'TRANSACTIONAL' instead.

  • RECEIPT deprecated

    A promotional receipt.

    Deprecation warning

    'RECEIPT' is deprecated. Use 'TRANSACTIONAL' instead.

  • SEARCH deprecated

    Paid search.

    Deprecation warning

    SEARCH is deprecated. Use AD instead.

Types that return MarketingTactic

Version 2020-10

The available types of marketing event.

Values

  • ABANDONED_CART

    An abandoned cart recovery email.

  • AD

    An ad, such as a Facebook ad.

  • AFFILIATE

    An affiliate link.

  • DIRECT

    A direct visit to the online store.

  • LINK

    A link.

  • LOYALTY

    A loyalty program.

  • MESSAGE

    A messaging app, such as Facebook Messenger.

  • NEWSLETTER

    A newsletter.

  • NOTIFICATION

    A notification in the Shopify admin.

  • POST

    A blog post.

  • RETARGETING

    A retargeting ad.

  • SEO

    Search engine optimization.

  • STOREFRONT_APP

    Popup on merchant's store.

  • TRANSACTIONAL

    A transactional email.

  • DISPLAY deprecated

    A display ad.

    Deprecation warning

    DISPLAY is deprecated. Use AD instead.

  • FOLLOW_UP deprecated

    A follow-up email.

    Deprecation warning

    'FOLLOW_UP' is deprecated. Use 'TRANSACTIONAL' instead.

  • RECEIPT deprecated

    A promotional receipt.

    Deprecation warning

    'RECEIPT' is deprecated. Use 'TRANSACTIONAL' instead.

  • SEARCH deprecated

    Paid search.

    Deprecation warning

    SEARCH is deprecated. Use AD instead.

Types that return MarketingTactic

Version 2020-07

The available types of marketing event.

Values

  • ABANDONED_CART

    An abandoned cart recovery email.

  • AD

    An ad, such as a Facebook ad.

  • AFFILIATE

    An affiliate link.

  • DIRECT

    A direct visit to the online store.

  • LINK

    A link.

  • LOYALTY

    A loyalty program.

  • MESSAGE

    A messaging app, such as Facebook Messenger.

  • NEWSLETTER

    A newsletter.

  • NOTIFICATION

    A notification in the Shopify admin.

  • POST

    A blog post.

  • RETARGETING

    A retargeting ad.

  • SEO

    Search engine optimization.

  • STOREFRONT_APP

    Popup on merchant's store.

  • TRANSACTIONAL

    A transactional email.

  • DISPLAY deprecated

    A display ad.

    Deprecation warning

    DISPLAY is deprecated. Use AD instead.

  • FOLLOW_UP deprecated

    A follow-up email.

    Deprecation warning

    'FOLLOW_UP' is deprecated. Use 'TRANSACTIONAL' instead.

  • RECEIPT deprecated

    A promotional receipt.

    Deprecation warning

    'RECEIPT' is deprecated. Use 'TRANSACTIONAL' instead.

  • SEARCH deprecated

    Paid search.

    Deprecation warning

    SEARCH is deprecated. Use AD instead.

Types that return MarketingTactic

Version 2020-04

The available types of marketing event.

Values

  • ABANDONED_CART

    An abandoned cart recovery email.

  • AD

    An ad, such as a Facebook ad.

  • AFFILIATE

    An affiliate link.

  • DIRECT

    A direct visit to the online store.

  • LINK

    A link.

  • LOYALTY

    A loyalty program.

  • MESSAGE

    A messaging app, such as Facebook Messenger.

  • NEWSLETTER

    A newsletter.

  • NOTIFICATION

    A notification in the Shopify admin.

  • POST

    A blog post.

  • RETARGETING

    A retargeting ad.

  • SEO

    Search engine optimization.

  • STOREFRONT_APP

    Popup on merchant's store.

  • TRANSACTIONAL

    A transactional email.

  • DISPLAY deprecated

    A display ad.

    Deprecation warning

    DISPLAY is deprecated. Use AD instead.

  • FOLLOW_UP deprecated

    A follow-up email.

    Deprecation warning

    'FOLLOW_UP' is deprecated. Use 'TRANSACTIONAL' instead.

  • RECEIPT deprecated

    A promotional receipt.

    Deprecation warning

    'RECEIPT' is deprecated. Use 'TRANSACTIONAL' instead.

  • SEARCH deprecated

    Paid search.

    Deprecation warning

    SEARCH is deprecated. Use AD instead.

Types that return MarketingTactic

Version 2020-01 (Unsupported)

The available types of marketing event.

Values

  • ABANDONED_CART

    An abandoned cart recovery email.

  • AD

    An ad, such as a Facebook ad.

  • AFFILIATE

    An affiliate link.

  • DIRECT

    A direct visit to the online store.

  • LINK

    A link.

  • LOYALTY

    A loyalty program.

  • MESSAGE

    A messaging app, such as Facebook Messenger.

  • NEWSLETTER

    A newsletter.

  • NOTIFICATION

    A notification in the Shopify admin.

  • POST

    A blog post.

  • RETARGETING

    A retargeting ad.

  • SEO

    Search engine optimization.

  • STOREFRONT_APP

    Popup on merchant's store.

  • TRANSACTIONAL

    A transactional email.

  • DISPLAY deprecated

    A display ad.

    Deprecation warning

    DISPLAY is deprecated. Use AD instead.

  • FOLLOW_UP deprecated

    A follow-up email.

    Deprecation warning

    'FOLLOW_UP' is deprecated. Use 'TRANSACTIONAL' instead.

  • RECEIPT deprecated

    A promotional receipt.

    Deprecation warning

    'RECEIPT' is deprecated. Use 'TRANSACTIONAL' instead.

  • SEARCH deprecated

    Paid search.

    Deprecation warning

    SEARCH is deprecated. Use AD instead.

Types that return MarketingTactic

Version 2019-10 (Unsupported)

The available types of marketing event.

Values

  • ABANDONED_CART

    An abandoned cart recovery email.

  • AD

    An ad, such as a Facebook ad.

  • AFFILIATE

    An affiliate link.

  • DIRECT

    A direct visit to the online store.

  • LINK

    A link.

  • LOYALTY

    A loyalty program.

  • MESSAGE

    A messaging app, such as Facebook Messenger.

  • NEWSLETTER

    A newsletter.

  • NOTIFICATION

    A notification in the Shopify admin.

  • POST

    A blog post.

  • RETARGETING

    A retargeting ad.

  • SEO

    Search engine optimization.

  • STOREFRONT_APP

    Popup on merchant's store.

  • TRANSACTIONAL

    A transactional email.

  • DISPLAY deprecated

    A display ad.

    Deprecation warning

    DISPLAY is deprecated. Use AD instead.

  • FOLLOW_UP deprecated

    A follow-up email.

    Deprecation warning

    'FOLLOW_UP' is deprecated. Use 'TRANSACTIONAL' instead.

  • RECEIPT deprecated

    A promotional receipt.

    Deprecation warning

    'RECEIPT' is deprecated. Use 'TRANSACTIONAL' instead.

  • SEARCH deprecated

    Paid search.

    Deprecation warning

    SEARCH is deprecated. Use AD instead.

Types that return MarketingTactic

Version 2019-07 (Unsupported)

The available types of marketing event.

Values

  • ABANDONED_CART

    An abandoned cart recovery email.

  • AD

    An ad, such as a Facebook ad.

  • AFFILIATE

    An affiliate link.

  • DIRECT

    A direct visit to the online store.

  • LINK

    A link.

  • LOYALTY

    A loyalty program.

  • MESSAGE

    A messaging app, such as Facebook Messenger.

  • NEWSLETTER

    A newsletter.

  • NOTIFICATION

    A notification in the Shopify admin.

  • POST

    A blog post.

  • RETARGETING

    A retargeting ad.

  • SEO

    Search engine optimization.

  • STOREFRONT_APP

    Popup on merchant's store.

  • TRANSACTIONAL

    A transactional email.

  • DISPLAY deprecated

    A display ad.

    Deprecation warning

    DISPLAY is deprecated. Use AD instead.

  • FOLLOW_UP deprecated

    A follow-up email.

    Deprecation warning

    'FOLLOW_UP' is deprecated. Use 'TRANSACTIONAL' instead.

  • RECEIPT deprecated

    A promotional receipt.

    Deprecation warning

    'RECEIPT' is deprecated. Use 'TRANSACTIONAL' instead.

  • SEARCH deprecated

    Paid search.

    Deprecation warning

    SEARCH is deprecated. Use AD instead.

Types that return MarketingTactic

Version 2019-04 (Unsupported)

The available types of marketing event.

Values

  • ABANDONED_CART

    An abandoned cart recovery email.

  • AD

    An ad, such as a Facebook ad.

  • AFFILIATE

    An affiliate link.

  • DIRECT

    A direct visit to the online store.

  • LINK

    A link.

  • LOYALTY

    A loyalty program.

  • MESSAGE

    A messaging app, such as Facebook Messenger.

  • NEWSLETTER

    A newsletter.

  • NOTIFICATION

    A notification in the Shopify admin.

  • POST

    A blog post.

  • RETARGETING

    A retargeting ad.

  • SEO

    Search engine optimization.

  • STOREFRONT_APP

    Popup on merchant's store.

  • TRANSACTIONAL

    A transactional email.

  • DISPLAY deprecated

    A display ad.

    Deprecation warning

    DISPLAY is deprecated. Use AD instead.

  • FOLLOW_UP deprecated

    A follow-up email.

    Deprecation warning

    'FOLLOW_UP' is deprecated. Use 'TRANSACTIONAL' instead.

  • RECEIPT deprecated

    A promotional receipt.

    Deprecation warning

    'RECEIPT' is deprecated. Use 'TRANSACTIONAL' instead.

  • SEARCH deprecated

    Paid search.

    Deprecation warning

    SEARCH is deprecated. Use AD instead.

Types that return MarketingTactic