Options for building selling strategies

There are many options available that enable you to build selling strategies. This guide introduces the available technologies for building selling strategies and some common use cases that you can build.

Use cases

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The following table describes the customizations and some common use cases that you can build for selling strategies:

Selling strategy technologies and use cases
Technology	Customization type	Use case
GraphQL Admin API	Read and write Shopify store information	Create and manage discounts, including Buy X Get Y, Spend X Get Y, percentage, fixed-amount, and free shipping discounts. Create fixed product bundles that group products together to be sold as a single unit. Fixed bundles include default, corresponding, and multipack bundles that fit within Shopify's variant limits. Define purchase options that determine how customers can buy products from a store, including subscriptions and deferred purchase options.
Shopify Functions	Extend or replace key parts of Shopify's backend with custom logic	Create custom discount functionality that isn't offered out of the box with Shopify, including volume discounts and tiered discounts by spend. Create customized bundles that can handle complex product compositions or larger numbers of choices than Shopify's variant limits allow, including mix-and-match bundles.
Admin app extensions	Build a user interface (UI) that's embedded in the Shopify admin	Render a UI that enables merchants to interact with bundles on the product details page in the Shopify admin. Render a UI that enables merchants to create and manage purchase options in the Shopify admin.

Next steps

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Learn how to use the GraphQL Admin API to create and manage discounts.
Learn how to use Shopify Functions to create customized bundles.
Learn how to model a purchase option app.

Options for building selling strategies

Use cases

Next steps

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